Alexandre Perøttø


Brasília based interdisciplinary artist
exploring the crossroads of design and
digital culture through visuals, branding,
UI, art direction, photography, visual
prompt engineering, music and verses.
Design Director at RGA.COM


Find me









Pfizer®
Ømni
Channel

Pfizer Omnichannel Program is an experience designed as a new way to connect Doctors, Residents, Nurses, and Patients, going beyond the realm of science and creating a more human connection. For each audience, a unique experience was created, featuring colors, typography, graphic elements, and images, as well as content and media, to deliver culture, innovation, and technology in an innovative way.

Agency: R/GA  – Year: 2023
Executive Creative Director: Herbert Freitas
Designers: Alexandre Perotto & Caio Cardoso
Copywriters: Luciana Lins, Fernando Martins








In.
An experience
for Doctors

Inspired by the DNA symbol, we created a graphic form that, along with a vast color palette, makes each medical specialty special and each doctor unique.















Up.
An experience
for Residents

For residents we tapped into a slightly younger mindset, with dynamic elements, colors and movement, speaking to their desire to move up in their careers.

















Care.
An experience
for Nurses

On the front lines of caring for patients, nurses inspired us to use an iconic symbol of nurturing and a calming palette, to both value and inform them.












Live.
An experience
for Patients

And finally, with patients, who seek reliability, optimism and answers, we created an informative approach that also embodies warmth and a sense of welcoming.















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