Alexandre Perøttø


Brasília based interdisciplinary artist
exploring the crossroads of design and
digital culture through visuals, branding,
UI, art direction, photography, visual
prompt engineering, music and verses.
Design Director at RGA.COM

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Heineken®
Ørbits

/User Interface & Branding Design


Heineken® Orbits redefines digital engagement for Gen Z, where human connection meets the infinite. Rooted in Heineken’s iconic star, this design system channels the energy of space exploration—symbolizing boundless possibilities, discovery, and a seamless fusion of online and offline interactions.

More than a visual identity, Heineken Orbits is a strategic shift. Through immersive interfaces, gamified interactions, and exclusive event-driven activations, it transforms brand engagement into an evolving cultural ecosystem. Here, users don’t just navigate an app—they orbit a universe where Heineken fuels connection, creativity, and collective experience.


Agency: R/GA  – Year: 2021
Alongside with: Priscila Schip, Martyne Gonzaga, Rafael Ponzini, José Coelho & Pedro Abreu